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Graphic Design
CMYK
The CMYK color model, often referred to as process color or four color, is a subtractive color model, used in color printing, also used to describe the printing process itself.
COMP
A designer's "comprehensive" sketch of a page design that shows what the final page may look like.
COPY (text)
refers to written material, in contrast to photographs or other elements of layout, in a large number of contexts, including magazines, advertising, and book publishing
CREATIVE BRIEF
a short document at the beginning of a project that defines the task at hand and establishes the strategy for creative and conceptual direction for the project.
EMBOSS
is the process of creating a three-dimensional image or design in paper and other ductile materials.
FONT (type)
is traditionally defined as a complete character set of a single size and style of a particular typeface.
HI-RES
Higher resolution describes the more detail an image holds. The term applies equally to digital images, film images, and other types of images.
InDESIGN
software used to create anything from posters, flyers, and brochures to full magazines or books.
JPG
Image file formats supported on the Web. JPG is a lossy compression technique that is designed to compress color and grayscale continuous-tone images.
LOGO
is a graphical element (ideogram, symbol, emblem, icon, sign) that, together with its logotype (a uniquely set and arranged typeface) form a trademark or commercial brand.
MECHANICAL (final art)
A term used to describe finished artwork that is camera ready for reproduction, including all type, photos, illustrations, etc.
Mood board
is a type of poster design that may consist of images, text, and samples of objects in a composition of the choice of the mood board creator.
Page Layout
deals in the arrangement and style treatment of elements (content) on a page.
PANTONE
A popular color matching system used by the printing industry to print spot color.
PDF
Portable Document Format (PDF) is a file format created by Adobe used for representing two-dimensional documents in a manner independent of the application software, hardware, and operating system.
PIXEL (file)
smallest item of information in an image. Pixels are normally arranged in a 2-dimensional grid, and are often represented using dots or squares.
PRESS CHECK
The final check when a job is already on the press, or examining first printed sheets.
PROOF
a single print taken during the printmaking process.
TYPOGRAPHY
is the art and technique of arranging type, type design, and modifying type glyphs.
VECTOR (file)
use of geometrical primitives such as points, lines, curves, and shapes or polygon(s), which are all based on mathematical equations, to represent images in computer graphics.

